Love Food Hate Waste Canada
The National Zero Waste Council initiated the
Love Food Hate Waste Canada campaign as a key deliverable of its strategy to reduce food waste across Canada.
Love Food Hate Waste (LFHW) Canada is a multi-year, collaborative campaign bringing together governments, retailers and others to help consumers rethink their relationship with food. The campaign launched in 2018 by the Council in collaboration with its campaign partners provides consumers across Canada with tips and ideas to effectively prevent food waste.
LFHW Canada engages Canadians to think about how households generate food waste and how by making different decisions when buying and storing food and in preparing meals, they can reduce this waste of resources. The advantage of a national campaign is the common messaging coming from a variety of partners from local and provincial governments to food retailers and other stakeholders using multiple platforms (e.g., via social media, in-store promotions, bus shelters).
LFHW Canada website.