The Circular Economy Business AdvantageThe Circular Economy Business Advantage<div class="ExternalClass1381C07FED1449B2B4CB105F9BBD48E4"><p>The Council, through a number of engagement and research pieces, continues to explore the business advantage associated with the circular economy, and how to create favorable conditions for circular business growth and development.  Below are the high-level business benefits identified through the Circular Economy Working Group <a href="/circular-economy/case-studies/CaseStudies/KeyThemes.pdf" target="_blank"><span lang="EN-US" style="text-decoration:underline;">case study analysis</span></a>.  </p><ul><li><strong>Business Benefits</strong> – Product and service innovation, revenue generation and customer acquisition</li></ul><ul><li><strong>Employee attraction and retention</strong> – Employees seek out and value the opportunity to work for a solutions-oriented business</li></ul><ul><li><strong>Brand and reputation</strong> – Circular economy businesses generate media attention and industry awards enhancing their credibility and improving public recognition as a form of earned media</li></ul><ul><li><strong>Partnership opportunities</strong> – Circular economy businesses attract partners and collaborators who are excited about the new economy and wish to support it</li></ul><ul><li><strong>Government support</strong> – Some jurisdictions eagerly provide assistance to pioneering social purpose businesses and seek to create an enabling environment to accelerate the circular economy<br></li></ul><p>Other business benefits from circular economy business models, such as cost savings, security of supply, access to resource inputs, and price stability and predictability, also appear to be realized by those in the supply chains of "circular businesses". </p><p><strong>Want to learn more?</strong> <br>Kevin Eckerle from Accenture estimated the value associated with the circular economy to be as high as $4.5 trillion US dollars, with a significant impact on waste and resource flows as it would encourage: replacing wasted resources, monetizing wasted capacity, recovering embedded values and preventing wasted product lifecycles.  For more of Kevin's compelling business argument for the circular economy, see his webinar powerpoint, housed on the members' website. </p></div>|#c2591d37-d237-45d0-98c3-e84ee55e5dad;L0|#0c2591d37-d237-45d0-98c3-e84ee55e5dad|June 2015;GTSet|#78f153b4-3e08-4266-8725-bd656ec40488<div class="ExternalClass30271EEB5ECF45A890F2C2EFC1C8F869"><p>​Case study analysis confirms the business benefits of the circular economy. </p></div>