Communication and social marketing campaigns are an effective way to influence behaviour by informing and enabling consumers and businesses alike, and the Council plays a key role in encouraging campaigns aimed at preventing waste. The UK
Love Food Hate Waste campaign, for instance, has successfully reduced food waste by engaging citizens and businesses in reducing overbuying and improving storage methods, and efforts are currently underway to launch this campaign across Canada as part of the Council's
National Food Waste Reduction Strategy.
In 2015, through a National Communications Campaign Working Group, the Council worked with its members to identify, and make more broadly available, already existing, and proven, waste prevention campaigns. Through this process two Canadian campaigns were identified:
- The Metro Vancouver Create Memories Not Garbage Campaign
- The City of Edmonton Leave it on Your Lawn Campaign
At the same time, a Best Practices Guide was developed to help communications professionals implement these, and other, waste prevent campaigns.