The Council invests significantly in sharing knowledge about what works in the design, delivery and evaluation of public communication campaigns aimed at preventing waste.

Why? Because reducing waste demands that consumers as well as producers adjust their behaviour.

Around the world, communication campaigns have been used to effectively influence behaviour by informing and enabling consumers and businesses alike. The UK Love Food Hate Waste campaign, for instance, has successfully reduced food waste by engaging citizens and businesses in reducing overbuying and improving storage methods.

The development and evaluation of effective waste-prevention campaigns, however, can be costly and complex. With this in mind, the Council has published a useful best-practices guide, with ten tips, and an example, illustrating aspects of the guid.

Best Practices Guide

This guide, and example of how it can be used, will help private and public agencies, as well and NGO create successful social marketing plans for behaviour-change programs and campaigns.

Campaigns deconstructed

Want to learn more about the aims, materials and strategies of waste-prevention campaigns that worked? Click below to find out—these are yours to use: