Communication and social marketing campaigns are an effective way to influence behaviour by informing and enabling consumers and businesses alike, and the Council plays a key role in encouraging campaigns aimed at preventing waste. The UK Love Food Hate Waste campaign, for instance, has successfully reduced food waste by engaging citizens and businesses in reducing overbuying and improving storage methods, and efforts are currently underway to launch this campaign across Canada as part of the Council's National Food Waste Reduction Strategy.

In 2015, through a National Communications Campaign Working Group, the Council worked with its members to identify, and make more broadly available, already existing, and proven, waste prevention campaigns.  Through this process two Canadian campaigns were identified:

  • The Metro Vancouver Create Memories Not Garbage Campaign
  • The City of Edmonton Leave it on Your Lawn Campaign

At the same time, a Best Practices Guide was developed to help communications professionals implement these, and other, waste prevent campaigns.


Best Practices Guide

This guide will help private, public, and non-profit agencies create social marketing plans for implementing a waste prevention campaign.

Campaigns deconstructed

Want to learn more about the aims, materials and strategies of waste-prevention campaigns that worked? Click below to find out—these are yours to use: