An effective approach to preventing and reducing waste in consumer products and packaging is by design. Promoting circular economy thinking at the design stage of a product lifecycle facilitates material optimization, waste prevention and reduction before, during, and after use.

To aid designers in rethinking waste, the Council collaboratively identified key design principles for waste prevention and systems-thinking   also available as a handy checklist. The Design Portfolio features products and packaging which employ these design principles to minimize waste.

Highlights of the Council’s work on Product Design and Packaging since 2015 include: